Why Cookiebot is my favorite CMP

The importance of a CMP

A Consent Management Platform (CMP) is a tool that allows you to ask users for their cookie preferences and block or allow cookies and scripts based on those preferences.

When you start working on compliance, you’ll quickly realize that a CMP is a must-have. Websites often rely on various tools and cookies to function properly and gather valuable insights, but you can’t simply load or collect everything without proper consent.

While having a CMP has been essential for years to comply with GDPR, the introduction of Google Consent Mode v2 has made setting up a robust cookie management tool even more critical. Previously, you only needed a CMP to be GDPR-compliant (which many organizations still aren’t), but now it’s also necessary to collect the valuable data you can’t afford to lose.

Without a CMP or with an ineffective one, you risk being non-compliant with GDPR and losing valuable data in tools like Google Analytics and Google Ads. Soon, this will likely extend to other platforms, such as Meta and LinkedIn.

Why Cookiebot is my favorite CMP

I’ve worked with many CMP’s and after careful consideration I’ve chosen for Cookiebot (in most cases) primarily because it’s one of the largest and most reliable players in the market. It’s also a Google Certified CMP, meaning they work closely with Google to continue improving their tool.

My decision was driven by quality, reliability, and support rather than price. While Cookiebot isn’t the cheapest option, the difference with cheaper alternatives is only a few euros per domain per month. However, it saves time and hassle, making those extra euros well worth it. Compared to more expensive tools like OneTrust, Cookiebot is actually very affordable.

Cookiebot:

• Automatically scans your website to keep the cookie banner and cookie statement up-to-date.
• Provides a cookie declaration script that you can implement in your Privacy / Cookie statement.
• Sends the correct signals to Google Tag Manager.
• Offers a lot of flexibility regarding the banner and the functionality behind it.
• Is really easy to implement.

If a CMP doesn’t work well, it could cost you valuable data, ad budget, and time. I work with clients who have serious ad budgets— sometimes up to €500,000 per month. In such cases, you don’t want to take risks with data collection, and compliance is absolutely crucial.

How much does Cookiebot CMP cost?

Cookiebot is not the cheapest solution out there. I’ll quickly walk you through the pricing of Cookiebot:

• Free plan: Cookiebot is free for websites with up to 50 pages (excluding certain premium features). For those premium features, even small websites with fewer than 50 pages can choose a paid (Lite) plan for €7 per month.
• Premium Lite plan: €7/month for websites with up to 50 pages.
• Premium Small plan: €15/month for websites with up to 350 pages.
• Premium Medium plan: €30/month for websites with up to 3500 pages.
• Premium Large plan: €50/month for websites with more than 3500 pages.

As a Cookiebot partner I can offer up to 20% discount on your subscription. No strings attached, but I’ll have to set this up manually. If you want to support my content, you can use my affiliate link (no discount attached).

Disclaimer:

I’m sharing all of this information for free and this content is not sponsored. As an analytics nerd I’ve helped many companies to implement consent mode with different CMP’s such as Complianz, Cookiefirst, Cookiecode, Iubenda & more. However, my favorite CMP is Cookiebot by Usercentrics.

Therefore, I’ve signed up as a Cookiebot partner and I can give you a 20% lifetime discount on your subscription. I’ll have to invite you manually, so contact me if you want help and would like the discount.

If you want to support my content and don’t need the discount, when you click this affiliate link and sign up I’ll get a small affiliate fee. Thanks for reading this far, hope the content is helpful and if there’s anything I can help with: let me know!