Your tracking
deserves a
better base.

Future-proof server-side tracking from your own domain, hosted in the Netherlands. Set up in minutes, audited every night, with automatic alerts.

60 days of Business free · No credit card required
Open full screen
The Measurebase dashboard of a coffee roaster: requests, quota and what happened on each day
Hosted in AmsterdamYour data stays inside the EU
GDPR by designEU hosting, IP anonymization, consent-aware
Live in 15 minutesOne DNS record and a snippet
Ad blocker protectionHits arrive, blocker or not
Cookie KeeperCookies keep their full lifetime
Click ID Restorergclid and msclkid survive Safari
Data EnrichmentLocation, device and bot details on every hit
100+ daily checksAn audit that proposes the fix
Bot protectionEvery hit labeled, bots kept out
Ask your AI assistantClaude, ChatGPT and more via MCP
Why Measurebase

Three ways Measurebase improves your tracking.

One platform that makes your measurement more accurate, keeps it compliant, and never lets it silently break.

Accuracy

Your events actually arrive

Ad blockers and browsers stop a large part of your tracking. Served from your own domain, your events get through, with one lightweight loader.

  • Enhanced Ad Blocker Protection & Cookie Keeper
  • Click IDs restored automatically
  • Server-side enrichment built in
Compliance

Improved compliance in minutes

Visitor IPs are masked before any tag sees them, consent is handled at the edge, and only the data you choose leaves your container in Amsterdam.

  • Never leaves the EU
  • GDPR by design
  • EU-based DPA included
Reliability

Know it's working, always

Tracking often breaks silently. Measurebase watches every domain around the clock and alerts you by email, Slack or in the dashboard.

  • Live request logs & bot detection
  • Alerts for DNS, quota, traffic & audit errors
  • Daily audit of your tracking setup
  • Dutch & EU support behind you

Understand how Measurebase works

Hover any part of the scene to see what Measurebase does there. Click a cube or a data block to freeze the scene and keep its story open.

Boost performance in all your campaigns

Ad platforms learn from the data they receive. Measurebase makes that data more complete and accurate, straight from your own GTM container.

A super easy setup

Live in three steps.

Migrating from client-side GTM, or from another tagging host, takes minutes rather than days.

1

Add your domain

Enter your main domain, then connect Google Tag Manager or paste your server container config. We set up the hosting & SSL in less than a minute.

2

Add one DNS record

Point mbase.yourdomain.com at Measurebase with one A record at your registrar.

3

Install the loader

Paste the generated snippet on your site, or swap the one you have. Your tags now run first-party from your own subdomain.

Power-ups

With just one click, improve your tracking

Nine power-ups run at the proxy, before your container, and recover the data blockers and browsers take away. Every one of them is included on every plan.

The tracking problem

Your campaigns can't learn from what they can't see

Browser privacy features, ITP and ad blockers quietly strip conversion signals before they reach your tools. Every dropped event is data your ad platforms never get to use.

Without server-side tagging

Signals leak away silently

  • Ad blockers and browser privacy features drop events before they are ever sent
  • Safari caps your cookies at 7 days, so returning visitors look brand new
  • Ad algorithms and attribution models run on incomplete conversion data
  • No way to see what you are losing, or why
With Measurebase

One complete, first-party stream

  • Events flow through your own subdomain, resilient to blockers and browser restrictions
  • First-party cookies with extended lifetimes keep returning visitors recognizable
  • Complete signals for smart bidding, attribution and reporting
  • Request logs, bot filtering and alerts show exactly what is flowing
For agencies & consultants

Built to grow with your agency.

Manage server-side tagging for all your clients from one partner dashboard, and earn recurring revenue while you're at it.

  • Every client's domains in one place, with per-client access controls
  • Transparent kickback tracking, paid out quarterly
  • Dutch & EU support that works alongside your team
Explore the partner program
Up to
30%

recurring kickback on every client subscription you bring

Paid out quarterly, tracked transparently in your dashboard

Learn more about server-side tagging.

Server-side GTM setup, EU privacy, first-party tagging and agency workflows, from the Measurebase team. New to it? Start with what server-side tagging is.

Guide

What is server-side tagging?

What a tagging server does, how it differs from browser tags, what it changes for cookies, ad blockers and consent, and what sGTM hosting means.

16 Oct 2026 · 8 min read
Tutorial

Setting up Measurebase: the complete guide

From account to first hit: account, domain, DNS record, tracking script, power-ups, proof, tracking audit, alerts and an infrastructure check - in the order you'll actually do them.

17 Oct 2026 · 9 min read
Guide

Why host server-side GTM in the EU?

Schrems II, data residency and what it means for your analytics stack when tags leave the browser · and the continent.

25 Jul 2026 · 8 min read
Product

The Enhanced GTM loader script

How the masked Enhanced loader works, how it carries ad blocker protection, and when the standard gtm.js pattern is used instead.

25 Jul 2026 · 5 min read
Guide

First-party vs third-party cookies, explained for marketers

Which domain a cookie belongs to, what each browser does with it, why that decides your attribution windows and audiences, and what server-side changes.

16 Oct 2026 · 8 min read
Guide

Why Safari still caps your cookies at 7 days, even with server-side tagging

Safari 16.4 caps cookies from a tagging subdomain on another server at 7 days. How to check it, and how serving tracking from your own domain fixes it.

16 Oct 2026 · 6 min read
Guide

Consent Mode v2 with server-side Google Tag Manager

The four signals, basic versus advanced mode, and what your server container has to do with the consent state.

16 Oct 2026 · 7 min read
Guide

Tags that fire before consent: how to find and fix them

Tracking before the banner is answered, or after a refusal: the usual causes and how to fix them in Google Tag Manager.

16 Oct 2026 · 6 min read
Guide

Moving an existing server container to Measurebase without losing a day of data

Host the same container, keep or change the hostname, switch DNS without a gap, keep cookies and click IDs, verify, retire the old host.

16 Oct 2026 · 8 min read
FAQ

You have questions,
we have answers

See all questions →

What counts as a request?

Every hit your container processes counts toward your quota: incoming events like pageviews and conversions, plus the work done on their behalf, such as serving scripts and forwarding data to vendors. Traffic from known bots and crawlers is detected and filtered out of your billable numbers.

Do I bring my own GTM container?

Yes. You keep full ownership of your Google Tag Manager setup. Connect Google Tag Manager while adding your domain and Measurebase reads the server container config itself, or paste the config by hand. Whatever tags, triggers and variables you run today keep working.

Where is my data processed?

On servers physically located in Amsterdam, the Netherlands. Processing and storage stay inside the EU, with no transfers to non-EU infrastructure.

How long does setup take?

About 15 minutes: add a domain, point a DNS record, install the loader snippet, and verify in GTM. See our full setup guide.

What happens if I go over my quota?

By default your account auto-upgrades to the next tier so tracking never stops. You can opt out of auto-upgrade on your billing page. In that case, tracking pauses once you're over quota, until you upgrade manually.

Do you offer a Data Processing Agreement?

Yes, an EU-based DPA is included with every subscription. You can read it at any time on our DPA page.

Ready to improve your tracking setup?

Start free with 60 days of Business, no credit card required. Live in about 15 minutes.

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