Learning track: How to set-up GA4?

How to create a Google Analytics 4 property?

In this article I will walk you through the process of creating a new GA4 property (or account if you don't have one yet).

Implementing Google Analytics 4 through Google Tag Manager

In this article I will guide you through the process of implementing GA4 via Google Tag Manager.

Setting up the basics of Google Analytics 4 correctly

Before you sit back and wait for the data to come in, there are a few things that you should configure in advance. In this blog I will help you to set up Google Analytics 4 properly.

How to exclude IP addresses in Google Analytics 4?

In this article I will guide you through the process of excluding IP addresses in GA4 step-by-step.

All you need to know about Enhanced Measurement in GA4

GA4 offers a lot of 'automatic event tracking' out-of-the-box. In this article I will walk through all of the enhanced measurement options within GA4.

GA4 Event tracking via Google Tag Manager

Besides page_view events and enhanced measurement events, you'll most likely want to set-up custom events for tracking specific actions on your website. In this article I'll explain how to set up GA4 event tracking via Google Tag Manager.

How to create event parameters in Google Analytics 4 (via GTM)?

In my previous article I explained how to send events to Google Analytics 4 via Google Tag Manager. In this blog I will explain step-by-step how to send custom event parameters along with these events.

Exclude payment providers in GA4 (with referral exclusions)

Subdomain tracking in GA4

Cross-domain tracking in GA4

The best GA4 setup for multilingual websites