🔍 How it works

From sign-up to every tracked request.

A complete walkthrough of Measurebase: how setup works, exactly what happens on a real visit, and how the system keeps working as you grow.

Setup

Setting things up

Five steps, about 15 minutes end to end. See the full setup guide for the detailed version.

1

Create your account

Sign up on the Free plan, free forever. No card required.

2

Add a domain

Pick a root domain and a subdomain for the tagging server. Your own domain is recommended for the full first-party benefits.

3

Point your DNS

Add the A record shown in domain settings, then verify. SSL is issued automatically once it resolves.

4

Install the tracking snippet

Generate the loader script, Standard or Enhanced, and swap it in for your existing GTM snippet in <head> and <body>.

5

Connect it to GTM

Add a Web Container client to your server container with your web container ID allowed, then publish both containers.

The technical flow

What happens on a real visit

This is the part that actually matters. Here's exactly where a tracked event goes, end to end.

1

Your tracking script loads

From your own subdomain: first-party, not a third-party request a browser or ad blocker would flag on sight.

2

An event fires

A pageview, click, or conversion is sent from the browser to your subdomain, exactly as your GTM setup defines it.

3

Power-ups apply

Cookie Keeper extends cookie lifetime, Click ID Restorer recovers stripped click IDs, IP Filter or Anonymization handle visitor IPs, Ad Blocker Protection unmasks relayed requests, Data Enrichment adds geo and device headers. All before the request goes any further.

4

It reaches your GTM server container

Exactly as if it had been sent there directly, with any power-up processing already applied.

5

Your server-side tags fire

GA4, Ads, Floodlight, or whatever you've configured, using the request as your server container received it.

6

The request is logged

Categorized by type and status, and ready to show up in your dashboard within moments.

Ongoing

Staying in control

Once traffic is flowing, Measurebase keeps watching so you don't have to.

Request logs

Every request, categorized by type and status, filterable and exportable as CSV for as far back as your plan's retention allows. See reading and exporting your logs.

Continuous monitoring

DNS drift, silent data outages, misdirected traffic and quota usage, checked continuously on every domain. See how monitoring works.

Alerts, the moment something needs you

The alert bell, the dedicated Alerts page, email, and Slack, the instant a problem opens, and again once it resolves.

Growing

Scaling up

The same flow, whether you're running one domain or fifty across a whole agency book of clients.

More domains, any time

Add domains and subdomains as you grow. Free and Solo cover 1, Growth includes 3, Scale 5 and Business 10. See running multiple domains.

Billing that adapts

Go over quota and your account auto-upgrades by default so tracking never stops. Or opt out and pause tracking instead, your call.

Agencies & teams

Manage every client from one partner dashboard, invite team members with scoped access, and earn a recurring kickback on every subscription you bring.

Ready to see it running?

Start free on European infrastructure. No credit card required.

Start free

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