Every plan, Free included, gets all power-ups, the nightly audit, alerts and the AI assistant. You only choose traffic, domains and how long logs are kept.
Try server-side tagging for free.
One busy site, serious tracking.
For growing marketing teams.
For multi-site businesses.
For agencies & larger sites.
More domains, more volume, SLA.
Included in every plan, Free too
| Free€0 | Solo€16/mo | Growth€28/moMost popular | Scale€40/mo | Business€60/mo | EnterpriseCustom | |
|---|---|---|---|---|---|---|
| Usage | ||||||
| Requests per month | 15,000 | 500,000 | 1,000,000 | 2,000,000 | 5,000,000 | Custom |
| Domains | 1 | 1 | Up to 3 | Up to 5 | Up to 10 | Custom |
| Request log retention | 3 days | 7 days | 14 days | 21 days | 30 days | Custom |
| Power-ups | ||||||
| First-party loading & cookies | ||||||
| Enhanced Ad Blocker Protection | ||||||
| Cookie Keeper | ||||||
| Same-Origin Tracking (tracking from your own domain) | ||||||
| Click ID Restorer | ||||||
| Data Enrichment | ||||||
| IP Anonymization | ||||||
| IP Filter | ||||||
| Auto Grant Consent (testing only) | ||||||
| Profit Tracking (POAS) | On request | On request | On request | On request | On request | On request |
| Platform | ||||||
| EU hosting (Amsterdam) | ||||||
| Auto SSL on your own subdomain | ||||||
| Request logs & CSV export | ||||||
| Bot filtering | ||||||
| Alerts (dashboard, email & Slack) | ||||||
| Google Tag Manager connection | ||||||
| Tracking audit (nightly + site crawl) | ||||||
| Proposed fixes in your own GTM workspace | ||||||
| AI assistant (MCP) | ||||||
| Support | ||||||
| Support | Tracking expert | Tracking expert | Tracking expert | Tracking expert | Tracking expert | Tracking expert + manager |
| Setup call | – | – | – | 30 minutes | 1 hour | – |
| EU-based DPA | ||||||
| Get started | Get started | Get started | Get started | Get started | Contact sales | |
The Free and Solo plans cover one domain. Growth, Scale and Business are flat-rate multi-domain subscriptions. All plans include a Data Processing Agreement governed by EU law. Prices exclude VAT.
No. Every plan, the Free plan included, has every power-up, the nightly tracking audit with proposed fixes, alerts, the AI assistant and support from a tracking expert. Plans differ only in requests per month, the number of domains and how long request logs are kept. Scale and Business also include a setup call.
Every request that reaches your tagging server counts toward your quota, not just a tracked event: the tracking script loading, ad-block-relayed traffic, service worker calls and GTM Preview activity all count too, alongside real pageviews, conversions and custom events. Bot and scanner noise is the one exception. Measurebase filters it out automatically, so it's never billed.
Yes, anytime from your dashboard. An upgrade applies to your whole current billing cycle, not just the days left in it: the new limits unlock immediately, the cycle is re-billed at the new plan's rate, and everything you already paid for that cycle is credited against it. You pay only the difference between the two plans. Downgrades and monthly/yearly switches take effect at your next renewal instead, so you keep everything you've paid for until then (a yearly plan renews once its 12-month term ends). Cancelling works the same way: your plan stays active until the end of the paid period, then your account moves to the Free plan. And if you grow past your quota mid-cycle, auto-upgrade moves you up one tier so tracking never stops. You can turn that off on your billing page.
The Free and Solo plans cover one domain. Growth, Scale and Business are flat-rate plans that include multiple domains on a single subscription, with no per-domain pricing.
Any server-side container you like. Connect Google Tag Manager when you add your domain and pick your web and server containers, and Measurebase reads the server container config itself. Or paste the server container config by hand. Either way, that config tells us which container your tags should reach.
Every domain is assigned a server location when you set it up. Today that is always Amsterdam, the Netherlands · our only location. We may add further locations inside the EU as we grow, purely for performance. Visitor data is never shared outside the EU.
Yes, every plan includes a DPA governed by EU/Dutch law, the free tier too.