Practical articles on EU hosting, first-party data collection, GTM setup and agency workflows, written for marketers and analytics teams.
Everything from creating your account to reading your first real report — account, domain, script, power-ups, verification, your data, and alerting, in the order you'll actually do them.
New to server-side tagging? These take you from zero to live.
Point a subdomain, paste your container config and swap your GTM loader — a step-by-step walkthrough.
How events flow from your site through a server container to Google Analytics — and what to watch in debug mode.
Filtering, refreshing on demand, and exporting a CSV for any date range your plan's retention allows.
Adding a second GTM setup on the same root domain, how the DNS setup works, and what happens at your plan's domain limit.
The thinking behind first-party, EU hosting and healthy tracking.
Schrems II, data residency and what it means for your analytics stack when tags leave the browser — and the continent.
Why first-party server-side tagging helps with ITP restrictions — and what it can and cannot fix.
How Safari and Brave strip gclid, msclkid, fbclid, ttclid and epik from landing URLs, and how Click ID Restorer gets each one back.
How IP Anonymization masks addresses before they reach your server container — and how it differs from IP Filter.
What each request type and status badge in your logs actually means — including why some 400s are shown as benign.
How each Measurebase power-up works and when to turn it on.
When to use the standard gtm.js snippet versus the masked Enhanced loader — and why Enhanced is the default.
How IP Filter blocks specific addresses or ranges from ever reaching your server container.
How Data Enrichment adds visitor geo and device details as request headers you can read straight from GTM.
How to verify GA4, Ads and Floodlight tags under a granted state — and why this must never stay on for real traffic.
How Measurebase identifies and charts bot and crawler traffic by name — separately from real visitors.
How the Client Event Signal and Server Event Signal GTM tag templates measure server-vs-client uplift and Consent Mode v2 state, per event.
How monitoring catches DNS drift, silent data outages, misdirected traffic and quota limits — and where those alerts show up.
How the guard script masks tracking requests so ad blockers can't fingerprint them by URL — and the three steps it actually takes to turn on.
How Measurebase catches another customer's site accidentally sending its visitor data into your account.
Running tagging for a whole book of clients.