Power-ups

Power-ups that recover your lost signal.

Optional per-domain features you switch on from the dashboard. Each one runs at the proxy, before your container, and takes one click to enable.

First-Party Cookies

Everything loads first-party

The Enhanced tracking script loads Tag Manager and sends every tracking request through your own subdomain, not Google's third-party domains. Browsers treat it all as part of your site, so your analytics cookies are set in a first-party context. This is how every Measurebase domain works out of the box.

  • Scripts & requests from your own subdomain
  • Cookies set first-party, never third-party
  • No googletagmanager.com on your site
Ad Blocker Protection

Requests blockers can't recognize

Ad blockers spot tracking requests by their URL pattern. The Enhanced loader masks the path and filename of every request, and relayed traffic is unmasked again at the proxy, so your data arrives intact.

  • Masked script path & filename
  • Relayed requests decoded at the proxy
  • One toggle with the Enhanced loader
Cookie Keeper

Cookies that outlive ITP

Safari and iOS cap client-set cookies at 7 days. Cookie Keeper re-sets your first-party cookies server-side as HTTP cookies, so returning visitors stay recognized for months instead of days.

  • Server-set, first-party HTTP cookies
  • Past Safari & iOS 7-day caps
  • Per-cookie control from the dashboard
Click ID Restorer

Click IDs, recovered

Safari and Brave strip gclid, fbclid, msclkid and other click IDs from landing URLs. Click ID Restorer captures them first and restores them from a first-party cookie before your container sees the request.

  • Google, Meta, Microsoft, TikTok & more
  • Restored before your tags fire
  • Custom mappings for other platforms
Data Enrichment

Context added server-side

Every request is enriched at the proxy with geo and device context: country, region, city, device type and browser, parsed server-side and forwarded into your container as headers.

  • Country & region from the visitor IP
  • Device & browser parsed server-side
  • Per-header control over what's added
IP Anonymizer

Visitor IPs, masked

The identifying part of every visitor IP is removed at the proxy, before your tags ever see the request. Country-level GeoIP keeps working, the visitor stays anonymous.

  • Identifying octets removed
  • Applied before your container
  • Country-level GeoIP intact
IP Filter

Your own traffic, excluded

Block specific addresses or whole ranges from ever reaching your server container: your office, your agency, your QA tooling. Filtered traffic never pollutes your stats and never counts toward quota.

  • Single IPs or CIDR ranges
  • Office, agency & QA traffic
  • Never counted, never billed
Auto Grant Consent

Consent flags, set at the edge

Some server-side tags refuse to fire without consent flags. Auto Grant Consent sets them at the proxy for the tags that need them. You stay responsible for your own consent setup, and the dashboard says so clearly.

  • Consent flags set server-side
  • Only for tags that require them
  • Clear warning: pair with your own CMP
Built-in visibility

See exactly what reaches your server.

Power-ups recover your signal. The dashboard shows what happens next: every request logged and exportable, bot traffic separated out, and alerts wherever your team works.

Per domain

Request logs, down to the request

Every domain has a live, row-by-row record of what actually reached your tagging server: time, event type, status, response time, region and client IP. Spot-check what is coming through right now, filter out the noise, and export any date range as a CSV for audits, debugging or your own reporting.

Retention up to 30 days, depending on plan · Read the export guide →
Automatic

Bot traffic, charted separately

Search crawlers, SEO tools, uptime monitors and AI bots constantly hit your site without ever being real visitors. Measurebase recognizes them by name, keeps them out of your request logs and exports, and charts them separately for every domain, so your numbers describe people, not scripts.

Detection list updates continuously · Read the bot guide →
Included with every plan

Connect Slack in one click

Add the Measurebase app to your workspace with the Add to Slack button in your dashboard and pick a channel. From then on, every monitoring alert, DNS changes, no data, quota, error spikes, is posted to your team the moment it opens, and again when it resolves. Connect up to three channels, on top of the dashboard and email notifications you already get.

Works with any Slack workspace · Read the monitoring guide →

Try every power-up on the free plan

All power-ups are included on every plan, the Free plan included. No credit card required.

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