Optional per-domain features you switch on from the dashboard. Each one runs at the proxy, before your container, and takes one click to enable.
The Enhanced tracking script loads Tag Manager and sends every tracking request through your own subdomain, not Google's third-party domains. Browsers treat it all as part of your site, so your analytics cookies are set in a first-party context. This is how every Measurebase domain works out of the box.
Ad blockers spot tracking requests by their URL pattern. The Enhanced loader masks the path and filename of every request, and relayed traffic is unmasked again at the proxy, so your data arrives intact.
Safari and iOS limit cookies set by scripts to 7 days. Cookie Keeper re-sets your first-party cookies from the server, so returning visitors are recognized for months. Safari also needs Same-Origin Tracking for this.
Safari and Brave strip gclid, fbclid, msclkid and other click IDs from landing URLs. Click ID Restorer captures them first and restores them from a first-party cookie before your container sees the request.
Every request is enriched at the proxy with location, device, bot and AI context: country, region and city, device model and type, browser, a bot score and whether the visitor is an AI (and which one), worked out server-side and forwarded into your container as headers.
The identifying part of every visitor IP is removed at the proxy, before your tags ever see the request. Country-level GeoIP keeps working, the visitor stays anonymous.
Block specific addresses or whole ranges from ever reaching your server container: your office, your agency, your QA tooling. Filtered traffic never pollutes your stats and never counts toward quota.
A testing-only power-up. It treats every hit as fully consented, so you can check that consent-gated tags fire without clicking through your own banner each time. Never leave it on for real traffic: the dashboard warns you while it is on and opens an alert after 24 hours.
Your tagging server adds the profit of every purchase to the event, calculated from your own cost prices. Google Ads and Meta bid on what an order actually earns, and your cost prices never reach the browser. In beta, available on request.
Power-ups recover your signal. The dashboard shows what happens next: every request logged and exportable, bot traffic separated out, a nightly audit of your setup, and alerts wherever your team works.
Every domain has a live, row-by-row record of what actually reached your tagging server: time, event type, status, response time, region and client IP. Spot-check what is coming through right now, filter out the noise, and export any date range as a CSV for audits, debugging or your own reporting.
Search crawlers, SEO tools, uptime monitors and AI bots constantly hit your site without ever being real visitors. Measurebase recognizes them by name, keeps them out of your request logs and exports, and charts them separately for every domain, so your numbers describe people, not scripts.
Add the Measurebase app to your workspace with the Add to Slack button on your account's Settings page and pick a channel. From then on, every monitoring alert, DNS changes, no data, quota, error spikes, is posted to your team the moment it opens, and again when it resolves. Connect up to three channels, on top of the dashboard and email notifications you already get.
Every night Measurebase runs 40+ checks on each domain: does traffic reach your tagging server, do your tags fire, is anything counted twice, does Consent Mode hold. A site crawl lists every script and pixel that loads outside GTM. Connect Google Tag Manager and the audit checks your containers too, and proposes fixes in a separate workspace that you review and publish yourself.
All power-ups are included on every plan, the Free plan included; Profit Tracking is switched on per account on request. No credit card required.
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