gclid, fbclid, ttclid and friends: why they go missing and how they come back. 7 articles
Conversion Linker, server-side conversion tags, enhanced conversions, click IDs and what the Google Ads connection audits.
Pixel and Events API deduplicated on one event ID, ttclid recovery, testing and the audit checks.
Insight Tag plus server conversions for purchases and leads, li_fat_id, consent and the audit checks.
Tag ID, advertiser ID and token, the import, deduplication, epik recovery and the audit checks.
UET tag ID, token and customer ID, the import, why the two sides do not deduplicate, msclkid recovery and the audit checks.
Pixel ID and API key, the import, the oppref click ID and its cookies, deduplication, testing and the audit checks.
How Safari and Brave strip gclid, msclkid, fbclid, ttclid, epik and oppref from landing URLs, and how Click ID Restorer gets each one back.