What each Measurebase power-up does and when to switch it on. 9 articles
Why Safari caps your tagging subdomain's cookies at 7 days, and how serving tracking from a path on your own website keeps their full lifetime · setup per platform, the checks, and what to switch afterwards.
How your tagging server adds the profit of every order to the purchase event, so Google Ads and Meta bid on POAS instead of ROAS · cost prices from a feed, a file, Shopify, WooCommerce or Shopware.
Why first-party server-side tagging helps with ITP restrictions — and what it can and cannot fix.
How Safari and Brave strip gclid, msclkid, fbclid, ttclid, epik and oppref from landing URLs, and how Click ID Restorer gets each one back.
How IP Anonymization masks addresses before they reach your server container — and how it differs from IP Filter.
How IP Filter blocks specific addresses or ranges from ever reaching your server container.
How Data Enrichment adds visitor geo and device details as request headers you can read straight from GTM.
How to verify GA4, Ads and Floodlight tags under a granted state — and why this must never stay on for real traffic.
How the guard in your tracking script masks every request so ad blockers can't fingerprint them by URL, and how to switch it on.