Shops: purchase tracking, platform plugins and bidding on profit. 6 articles
The data layer, the purchase event and its items, the test order and the five mistakes that break revenue.
Storefront, checkout and server-side order events through your own tagging host · one deduplicated purchase, identity that survives to the conversion.
Plugin, connection, web container ID, WooCommerce data layer and server-side purchase backup, matching GTM template, your own domain, test.
Connect once and the plugin installs your tags, pushes the full GA4 ecommerce and lead-form dataLayer, and backs every purchase up server-side with retries.
The first-party loader, ad-block protection and Consent Mode installed for you, GA4 ecommerce events, and a server-side purchase backup · for self-hosted Shopware 6.
How your tagging server adds the profit of every order to the purchase event, so Google Ads and Meta bid on POAS instead of ROAS · cost prices from a feed, a file, Shopify, WooCommerce or Shopware.