Where to begin: what server-side tagging is and how to get Measurebase live. 11 articles
What a tagging server does, how it differs from browser tags, what it changes for cookies, ad blockers and consent, and what sGTM hosting means.
From account to first hit: account, domain, DNS record, tracking script, power-ups, proof, tracking audit, alerts and an infrastructure check - in the order you'll actually do them.
From empty container to published: the Google Analytics tag, a first-party loader and the switch that routes events to your server container.
Create the container, choose manual provisioning, then connect Google Tag Manager or paste its config into Measurebase, plus the two clients every setup needs.
Adding a second GTM setup on the same main domain, how the DNS setup works, and what happens at your plan's domain limit.
Property to key events in 14 steps, with what you should see after each one and a checklist at the end.
Property, data stream, retention and key events: the GA4 side of a clean setup, step by step.
The Google tag, the Initialization trigger, the Tag Assistant check and the double-install test.
Which domain a cookie belongs to, what each browser does with it, why that decides your attribution windows and audiences, and what server-side changes.
Plain definitions of the terms you meet when you set up server-side tracking, with a link to the article that goes deeper.
DNS, consent, container access and launch sign-off — what agencies should collect before going live with server-side GTM.