Google Ads conversions, click IDs and bidding on profit. 3 articles
Conversion Linker, server-side conversion tags, enhanced conversions, click IDs and what the Google Ads connection audits.
How your tagging server adds the profit of every order to the purchase event, so Google Ads and Meta bid on POAS instead of ROAS · cost prices from a feed, a file, Shopify, WooCommerce or Shopware.
How Safari and Brave strip gclid, msclkid, fbclid, ttclid, epik and oppref from landing URLs, and how Click ID Restorer gets each one back.