Google Analytics 4, from the first property to server-side measurement. 12 articles
Property to key events in 14 steps, with what you should see after each one and a checklist at the end.
Property, data stream, retention and key events: the GA4 side of a clean setup, step by step.
The Google tag, the Initialization trigger, the Tag Assistant check and the double-install test.
What each toggle collects, which four to keep on, and why form interactions mislead.
Few key events, the right counting method, and the hand-off to Google Ads.
The data layer, the purchase event and its items, the test order and the five mistakes that break revenue.
How events flow from your site through a server container to Google Analytics — and what to watch in debug mode.
Reprocessing delays, split tracking paths, server-to-server events without session data, missing referrers and consent: how to tell them apart and fix each one.
How the linker works, what to configure in the Google tag and the Conversion Linker, how Measurebase domains fit, and what the audit checks.
The five causes of page views and conversions counted twice, and how to remove each.
What blockers block, what your own subdomain and masking recover, and what no setup recovers.
How IP Filter blocks specific addresses or ranges from ever reaching your server container.