The Meta Pixel and the Conversions API as one deduplicated stream. 3 articles
Pixel and Conversions API as one deduplicated stream: IDs, the import, Event Match Quality, consent, testing and the audit checks.
How your tagging server adds the profit of every order to the purchase event, so Google Ads and Meta bid on POAS instead of ROAS · cost prices from a feed, a file, Shopify, WooCommerce or Shopware.
How Safari and Brave strip gclid, msclkid, fbclid, ttclid, epik and oppref from landing URLs, and how Click ID Restorer gets each one back.